The Jel Sert Company is a world leader in the production of freezer pops and other foods with great flavor, consumer convenience, and innovative packaging. Founded in 1926, The Jel Sert Company is a privately-held firm whose popular brands include Wyler’s and Wyler’s Light drink mixes, Fla-Vor-Ice and Otter Pops freezer bars, and Royal and My-T-Fine brands of gelatin, pudding, and pie filling. With its extensive capabilities, Jel Sert provides turnkey development and manufacturing solutions, helping pharmaceutical, food and private label companies expand existing product lines and brands with new, novel formats.
Jel Sert’s network consists of nine distribution centers, in addition to its single manufacturing plant. Jel Sert’s primary transportation modes include LTL, TL, inter-modal and parcel.
Business Process and Problem Definition
Jel Sert experienced issues from rapid growth, including an over-stressed transportation staff that manually processed over 25,000 orders annually. These manual processes included handwritten orders and using spreadsheets to manage transportation.
Jel Sert missed opportunities for cost savings through freight consolidation. Orders were processed as received, then filled and dispatched sequentially. As Jel Sert grew, the transportation staff became a critical resource. Freight costs were not analyzed or optimized because of staff shortages. Rising fuel costs escalated transportation costs significantly and the increase in transportation costs drew the attention of senior management.
- Jel Sert established a list of goals for a transportation management system:
- Reduce transportation spend
- Incorporate critical legacy processes and data
- Create new and improved business processes
- Manage exceptions
- Enable enterprise-wide visibility