GreenLanes™ Freight Optimization

You Optimized Loads; Why Not Optimize Lanes? You Will, When You Tap The Power Of Our Network

GreenLanes™ Freight Optimization Service addresses the long-standing challenge of aligning shipper demand with available carrier capacity across all lanes. Optimization of this scope — touching virtually all important lanes in the U.S. supply chain — is possible by the transparency of aggregate volume moving through the LeanLogistics network. GreenLanes™ offers financial and service benefits to all members of the transportation community, while also yielding the environmental implications of fewer empty miles and the corresponding reduction in carbon emissions.

A Win-Win for Shippers and Carriers
GreenLanes™ is designed to deliver a compelling value proposition for both shippers and carriers. The net effect is that shippers reduce their empty miles and overall transportation costs, while enjoying premium service. Carriers increase asset utilization, enabling them to earn higher levels of profitability. This will help close the TL capacity gap because more shipments will be possible from the same number of trucks. Further, carriers will be more motivated to consider additional capacity investments due to their improved financial performance.

Carriers and shippers — as well as the global community — will benefit from the reduced carbon footprint of the transportation industry.  

Beyond Traditional Consolidation 

While consolidation programs attempt to optimize individual shipments, few organizations have the network volume to address lane efficiency, with the ability to optimize multiple shipper demands across multiple carrier capacities. 

The LeanLogistics network, however, empowers the highest level of collaboration. The proprietary algorithms within LeanLogistics On-Demand TMS®, together with dynamic supply and demand data from 32,000+ users and thousands of carriers, give GreenLanes™ members preferred buy/sell positions relative to market activity. As a result, shippers can expect to decrease their empty miles by 50% or more on loads participating in GreenLanes™.

With Freight Optimization Services (FOS), LeanLogistics has pioneered a new mode of freight transportation - Fractional Dedicated Truckload. FOS is an engineered network of member shippers and carriers that facilitates the continuous movement of freight, reducing empty miles and cost. With FOS, member shippers benefit from guaranteed capacity, premium service levels, and the opportunity for cost savings. Member carriers benefit from committed volume, routes with fewer empty miles, and increased capacity utilization.

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